A Facebook campaign which purports to fight child abuse by asking users to change their profile picture to that of their favourite cartoon character has run into controversy.
The campaign, which urges the image swap, has swept the social networking site and boasts a group page of nearly 90,000 fans. While many believe the viral originated from the children's charity the NSPCC, it has denied any involvement, although welcomes the focus on the work it does.
However, disturbingly, rumours are now sweeping the net that the campaign is actually a smokescreen for paedophiles hoping to narrow down which users are children.
The Facebook campaign urges users to change their profile picture to that of favourite cartoon character
The Facebook message reads: ‘Change your FB picture to a cartoon from your childhood. The goal is not to see a human face on FB until Monday (Dec 6th) Join the fight against child abuse & copy and paste to your status!
No one has come forward to claim responsibility for the campaign. The NSPCC posted the following statement on its Twitter page: ‘Although the NSPCC did not originate the childhood cartoon Facebook campaign, we welcome the attention it has brought to the work we do.’
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